SacOpen Course Outline

  • Customer Profile Development
    • OBJ, WIIFM, Agenda
    • Who is your customer?
      • Optional Exercise
    • Customer Psychology
      • Optional Exercise
    • Customer Profile Development
      • Sheet Orientation
      • What you can do with it later
      • Right Side
      • Left Side
      • Basics
    • Next Module
  • Customer Interviews
    • OBJ, WIIFM, Agenda
    • Why Interviews: design, test, repeat
    • Questions 1 & 2: Customer qualification & their story
      • Optional Exercise
    • Question 3: Getting at the emotions: But why?
      • Optional Exercise
    • Validating the Customer Profile
  • Niche Market Research
    • OBJ, WIIFM, Agenda