…is a mashup of Lean Startup & Design Thinking strategies, rolled up into one tactical sequence that produces an evidence-based value proposition, aka a Killer Thing.
Answers the questions: Who are your customers? What are they trying to do? What problems do they have? How do they feel about that?
Helps us determine the language our customers use, the communities in which they congregate, the content they consume, and their price-point sensitivities.
4 lines of inquiry: Which type of customer are you? What has been your experience? Why was that hard? How do you fix this right now?
The thing of value for which our customers will exchange currency (money, time, attention, etc).
Answers the questions: Who are your customers? What are they trying to do? What problems do they have? How do they feel about that?
4 lines of inquiry: Which type of customer are you? What has been your experience? Why was that hard? How do you fix this right now?
Helps us determine the language our customers use, the communities in which they congregate, the content they consume, and their price-point sensitivities.
The thing of value for which our customers will exchange currency (money, time, attention, etc).
Because it’s not about having awesome ideas. It’s about taking educated guesses and adjusting your approach based on customer feedback. When you practice the Lean Innovator process, you won’t have to convince customers – they’ll get it right away. And that’s how you start creating that killer thing.
Powered by the Metro Business Center and free if you’re in Sac County.
Powered by the Metro Business Center and free if you’re in Sac County.
SO HERE’S THE CATCH:
The Lean Innovator currently provides its services at no cost to founders because it’s funded through partners who want to create successful startups in Sacramento, California.
Mentor others, help them grow, and share your journey with the community.
