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W4 Value Proposition Design

Summary:

Our Value Proposition answers 5 things:

  1. The name of our Startup
  2. What it is (app, marketplace, service, etc)
  3. Who it’s for
  4. What it delivers
  5. What it helps our customers to do

 

My Checklist
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✨ Kudos to Cohort members who've completed this! ✨

Session goodies
Agenda
Value Proposition Design
June 5, 2023 3:36 pm
Exercises
June 5, 2023 3:36 pm
Exercise 1

Crafting the Value Proposition

10 min ea

Exercise 1

Value Proposition

Discuss with your partner:

  1. What is your business (service, app, marketplace, tool, etc)?
  2. What does it deliver?
  3. What does it help your customer(s) do?

Desired Result: A list of three phrases.

Exercise 2

The Draw Test

10 min

Exercise 2

The Draw Test

One person will read their product statement. The other people will take 1 minute to draw what they think the product or service is.

Desired Result: Get multiple viewpoints on how your Value Proposition sounds to others.

Action Items

   —–>   

June 5, 2023 3:36 pm
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Recording from MONday, June 27th, 2022
references & downloads

Value Proposition Design Worksheet

Use this worksheet help you organize all your ideas of what your Value Proposition could be.

Product Statement Worksheet

Fill in the blank, yo.  Easy-squeezy 🙂 🙂