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We look for the Digital Breadcrumbs our customers leave behind on the internet:
These clues point to a niche market that we can either create or join with our Value Proposition.
Market Niche Research 
The Carpet Merchant
5 min
Flexing our inference muscles: What is happening in this painting?
Desired Result: Share with the group what you can infer from the painting.
Go to the Painting
Inferring things about Jan's world
10 min
Allow 10 minutes. Discuss what we can tell about people like Jan by looking at the places they visit on the internet.
Would this have any bearing on Mike's app?
Desired Result: Share with the group what you can infer from Jan's 'data.'
Go to the Sheet
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Use this worksheet to keep track of all the places you visit. Remember, it’s about the meta-analysis, not the details (yet)!
Linkable links that link to links of missing links so we can link links together.
Novice customers use different language than seasoned customers. Keep track of who says what and when using this language spectrum tool.
A more formalized approach to recognizing the assumptions we’ve been making about our customers. Helpful for when we need to get specific – now or later in our process.
