You’re not logged in. Click here to fix that!
We’ve taken some time to empathize with our customers, and are aware of their potential needs – both functional and emotional. Now, we need to ‘get out of the building’ and see what our customers actually think and feel about their problems. Is there actually a problem (in our customers’ eyes)? Is it as bad as we think it is? Are there other problems we don’t know we don’t know about?
Customer Interviews 
Mike's Interview with Jan
10 min
Allow 10 minutes total. In Mike's interview, what lines of inquiry did he use and when?
1. Experience
2. Story
3. Emotions
4. Search
Getting stories from people
10 min ea
Allow 10 minutes per person.
Pretend you are a customer for your parter's startup, OR: Ask your partner to tell you a story about the last harrowing experience they had.
Talking about feelings
10 min ea
Ask your partner what made that experience harrowing. Try to understand why the experience was emotional.
Desired Result: Discover your partner's root emotions about the experience.
—–> 
What do you call a facility that produces “just okay” products? A satisfactory.
This is a downloadable that discusses Mike’s interview with Jan. Refer to this for details on interviewing techniques!