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W2 Customer Interviews

Summary:

We’ve taken some time to empathize with our customers, and are aware of their potential needs – both functional and emotional.  Now, we need to ‘get out of the building’ and see what our customers actually think and feel about their problems.  Is there actually a problem (in our customers’ eyes)?  Is it as bad as we think it is?  Are there other problems we don’t know we don’t know about?

My Checklist
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5 Steps

  • 02.1 Attend session or watch video
  • 02.2 Make a list of 10 people you know
  • 02.3 Conduct 1 Interview
  • 02.3 Meet with a fellow (this counts as an interview!)
  • 02.4 Conduct 5 Interviews

✨ Kudos to Cohort members who've completed this! ✨

100 Points

A weekly, coffee-fueled event where 2 entrepreneurs present their early stage companies to their peers for advice and feedback. Join us on Zoom - link included.

Members who attended 1 Million Cups on Wednesday:

Session goodies
Customer Profile Icon Customer Interviews
September 30, 2022 11:18 am
September 30, 2022 11:18 am
Exercise 1

Mike's Interview with Jan

10 min

Exercise 1

Mike's Interview with Jan

Allow 10 minutes total. In Mike's interview, what lines of inquiry did he use and when?

1. Experience
2. Story
3. Emotions
4. Search

Exercise 2

Getting stories from people

10 min ea

Exercise 2

Getting stories from people

Allow 10 minutes per person.

Pretend you are a customer for your parter's startup, OR: Ask your partner to tell you a story about the last harrowing experience they had.

Exercise 3

Talking about feelings

10 min ea

Exercise 3

Talking about feelings

Ask your partner what made that experience harrowing. Try to understand why the experience was emotional.

Desired Result: Discover your partner's root emotions about the experience.

   —–>   

September 30, 2022 11:18 am

02 Customer Interviews

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5 Steps

  • 02.1 Attend session or watch video
  • 02.2 Make a list of 10 people you know
  • 02.3 Conduct 1 Interview
  • 02.3 Meet with a fellow (this counts as an interview!)
  • 02.4 Conduct 5 Interviews

Attend 1 Million Cups

100 Points

A weekly, coffee-fueled event where 2 entrepreneurs present their early stage companies to their peers for advice and feedback. Join us on Zoom - link included.

Recordings from Monday, JUNE 13th 2022

Our Recording from Monday, June 13th

references & downloads

What do you call a facility that produces “just okay” products?  A satisfactory.

This is a downloadable that discusses Mike’s interview with Jan.  Refer to this for details on interviewing techniques!