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We start with an idea, but need to refine it by thinking about our customers. Our customers make purchases with their emotions as well as their requirements, so we need to understand their problems well.
Customer Profile Development 
Who are your customers?
10 min ea
Allow 10 minutes per person. Discuss your possible customers, and identify the ones who would be your primary customer. A primary customer would be the end user of your product or service.
What problems do they have?
10 min ea
Allow 10 minutes per person.
Completing The Customer Profile
15 min
Take 15 minutes to start work on your customer profile, filling it out to the best of your ability.
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Why are elevator jokes so classic and good? Because they work on so many levels.
What’s an astronaut’s favorite key on the computer? The space bar.